New York- The Economist’s Media Convergence forum
In October, The Economist Media Convergence forum gathered together companies that offer innovative environments and solutions to enhance marketing reach.
Lee McCormack was invited to demonstrate how the Ovei provides an all immersive space where products can be presented and experienced in a unique fashion. The Ovei was one of 12 products selected to be at this event.
The forum, held at the Altman Building, in New York City, attracted 200 attendees and had top speakers from companies such as Google, IBM and Sony Music Entertainment.
The aim of the event was to understand media convergence by getting acquainted with the possibilities available today. The forum had a mixture of thought leaders, marketing psychologists, technology experts, futurists, media and marketing professionals who looked into the future to consider the ideas, technologies and tactics that tomorrow’s best organisations will adopt.
The Ovei presented its ability to converge technologies by delivering a range of experiences powered by Alienware PC gaming, a PS3 and the Blue4 media player.
Other products that McCormack found interesting included Poken and WooMe. He said: ‘ Poken is a fun product that will appeal to a wide range of people; it’s a way of creating a profile for yourself- like a business card but you can add photos, videos and music. You carry a Poken character around with you with your profile stored on it. When you meet another Poken user, the characters are pressed together and automatically swap your profile which you upload to your site when you’re ready. Simple and fun but relies on the people you meet having a Poken too.
“Woo Me is a video conferencing website where you basically speed meet 3 people in quick succession who are responding to a topic that you or someone else has posted. It’s based on speed dating but the emphasis is shifted towards everyday interests. This way of connecting with people across the globe seems to be pretty good. If you consider the adage ‘a picture is worth a thousand words’, then this video could be priceless.”
The Ovei had a very good reception and was tried out by most of the attendees. McCormack added: “The Ovei is already being used to for marketing purposes to showcase film Premiers and video games releases. The Economist forum demonstrated how important it is to understand the way people interact with products and brands. One size doesn’t fit all and advertisers and marketeers need to weigh up their options and choose the vehicle in which they will reach their clients most efficiently.”