Economist Media Convergence Conference in NY
The Ovei is shortlisted for The Economist Media Convergence Conference
Ovei, the personalised media pod experience from Oculas, is one of the 12 finalists shortlisted by The Economist in an international technology competition.
On October 20th, The Economist’s third Annual Media Convergence Conference in New York will be looking at how the changing media landscape is affecting the way people behave.
The surge of new technologies and social media innovations in today’s environment is significantly altering the future media landscape for marketers, The Economist claims.
The Ovei is British designer Lee McCormack’s brain child. He developed this state of the art digital media experience capsule together with McLaren Applied Technologies.
McCormack says that the Ovei unites the excitement of ubiquitous media, the power of experiential and sensory technology and the potency of media convergence.
The immersive integrated environment, designed to allow a user to access, experience, interact with and enjoy any media source, provides enveloping 5.1 surround sound, ambient lighting, climate control and an HD flat screen display. The system is easily managed by the user via a Blue4 control panel.
The private space provided by Ovei can be used for computer gaming, web browsing, watching films, listening to music, videoconferencing, learning or writing and composing. Specialist enhancement options include Dell Alienware gaming hardware and Healthcare Therapy functions.
The Ovei has been adopted by a range from global brands like Dell, Alienware, Disney, Diageo (Johnny Walker), Saatchi & Saatchi, McLaren and Ascari. It has also been purchased by private individuals including sports personalities, rap stars, business leaders and Heads of State.
“We have high hopes at Oculas to win The Economist competition in New York this month,” said McCormack and added “The Ovei is the embodiment of media convergence. This competition will help bring its unique benefits to the attention of global leaders in emerging technologies and marketing.”
Other Ovei applications outside of the leisure industry include healthcare and spa treatment.
Each finalist’s seven minutes presentation will be filmed and broadcast at http://mediaconvergence.economist.com.